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	› Please select one of the sections above to find out more about safefood and food safety.


	Communications strategy

	Informing and educating the public on food safe issues is a central function of safefood’s role. This is achieved through a mix of communications initiatives which are designed to reach both the general public and safefood’s other constituent groups. safefood uses several complimentary media; TV, radio and print advertising as well as distributing factsheets and flyers and creating events and network opportunities.

Communications strategy

Raising awareness of food safety issues and positioning safefood as an information and support authority in both Northern Ireland and the Republic of Ireland, is the main thrust of our communications report.

Advertising and media strategy

safefood communicates with a variety of audiences on a broad range of issues.

safetrak 3 - Consumer Tracking Research

safetrak is safefood's consumer tracking research which works in tandem with safefood's communications programme. Using this research, the organisation is provided with useful feedback regarding consumers' attitudes and behaviour towards food safety, hygiene and nutrition. This latest wave, safetrak 3, was conducted in July 2003.

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Download safetrak 3 - Consumer tracking research

Advice not to be taken with a grain of salt

safefood, the Food Safety Promotion Board launched a campaign on Monday 23rd May 2005, outlining the need to reduce salt intake. Research has revealed that people generally consume over double their recommended daily allowance (RDA) of salt. High dietary salt intake is associated with high blood pressure, which in turn causes heart disease and stroke.